{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While the majority of deluxe brands drive exposure via social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't altered much in years; it does not have TikTok, and does not provide celebrities free b